Trista Walker — Founder and Principal
Trista Walker is an entrepreneur, corporate board director, and Certified Customer Experience Professional (CCXP) with more than 25 years of experience at the intersection of brand, customer experience, and technology. She most recently led BNO, a full-service creative and brand experience agency, for over a decade — growing and transforming it into a trusted partner for industry leaders in healthcare, life sciences, financial services, and technology. Over the course of her career, Trista has worked with global market leaders including Johnson & Johnson, Bristol Myers Squibb, Regeneron, Colgate-Palmolive, Nike, Danaher, Mastercard, Bank of America, and Verizon, among others.
Beyond the agency world, Trista has spent more than a decade in corporate governance. She serves as a Trustee and Executive Committee Member at Thomas Jefferson University / Jefferson Health, where she chaired the Enterprise Clinical Quality Committee for seven years. She also serves as Chair of the Board of Trustees of The Arnold P. Gold Foundation. A member of YPO and the Forbes Business Council, she is an active speaker and writer on customer experience, leadership, and the future of brand.
Charlie Walker — Senior Consultant
Charlie Walker is a senior executive and operational leader with more than 30 years of experience scaling businesses, integrating acquisitions, and driving operational excellence across technology, life sciences, healthcare, financial services, and digital marketing. He has served as Chief Operating Officer for multiple organizations — from independent agencies to global practices within Cognizant, one of the world’s largest professional services firms — building a reputation for translating high-level strategy into disciplined, executable plans. Charlie has worked with global organizations and brands including The Campbell’s Company, Mars, Merck, Johnson & Johnson, Novartis, Pfizer, Procter and Gamble, Sotheby’s, and GlaxoSmithKline.
Charlie’s expertise spans software development, delivery operations, P&L management, contract negotiation, and post-merger integration, with international experience across North America, Europe, Asia, and beyond. A West Point graduate and former U.S. Army Infantry Captain, he brings the same rigor and integrity to every engagement. He most recently served on the board of directors of Reverba Global, recently acquired by IQVIA.